Packaging Ramadan
Has the holiest Muslim month become too commercialised?
Ramadan is meant to be a month of fasting, prayer and self-reflection. Critics say it has turned into a month of consumerism, TV and indulgence. In some cases iftar has become the embodiment of excess as piles of food flood the dinner tables. Breaking of the fast is often followed by all night shopping sprees, as many stores remain open until dawn. Some retailers have exploited the financial potential of the month, relying on Ramadan sales to yield an entire year’s profit. So, have people lost the meaning of Ramadan and has it become too commercialised?
In this episode of The Stream, we speak with:
Shahed Amanullah @shahed
CEO of Launch Posse
shahed.com
Jomana Siddiqui @modernEID
Designer
modernEID.com
Wafa Farid-Fenton
Senior copywriter at a large advertising company in Dubai
Suhaib Webb @ImamSuhaibWebb
American Imam
suhaibwebb.com
What do you think? Leave your thoughts in the comments section below.